Content Strategist
Client Work
In the Fall of 2019, I worked with Education at Work. This is a local non-profit that needed help promoting that they were recruiting mores students for their hiring event. This included me making graphics using Canva for their on campus interviews, e-mail marketing campaigns, that aligned with their branding guidelines. Our final campaign was a Snapchat takeover
In Spring 2020, I worked with EconoME. This was a niche conference reaching people who wanted to be financially independent and striving for early retirement. Because of our tactics with grass root marketing, we consulted with our client on ways that as students we should pitch to others on campus to attend the conference.
Social Media
UCommunicate was improved by adding more graphics and insight on all what this organization does adding does adding and balancing professional content on Instagram and LinkedIn. For Content I created "Behind the Scenes" campaign to give more of a look of what UCommunicate does in productivity. The BTS campaign was put into a short video this highlighted UCommunicate newly launched podcast, and USPEAK all while still being slightly promotional. Another campaign, I led was AllStar Alumni, I created this campaign to still be able to be have content during quarantine, and lead into recruitment to display how UComm can shape your college career and future.